The coffee community can do more together than any one coffee business can do alone.
We had such an awesome event in June, Coffee Talk 3, that we’re running it back again.
Coffee Talk 3: Double Shot!
This event is open to all staff members, too!
(more on this below)
Empathy and Human-Centered Design:
Customer Personas & Journey Mapping
- Dissuade traditional business thinking (e.g. “I win, you lose.”; customers are aware of what they want and can tell you what that is.).
- Hard to know what customers want; oftentimes, they don’t know.
- Design Thinking
- How do coffee shops define and fulfill “better” than before.
- Design & Empathy through personas and user experience.
Staff Members Invited!
Click image below to open pdf. | Download and share.
We are pleased to welcome Gravitate to discuss with us who is the coffee café-going customer, what is a customer persona, and why considering both is important.
Gravitate is a web design and optimization agency featuring “a team of designers, developers, marketers, and strategists…[with a] client list [that] has included a broad range of companies from start-up firms to Fortune 500 companies…The fabric of Gravitate is built on integrity, competence, and innovation.”
In Collaboration With
Shruti Chatterjee is a software engineer. Her passion for strategic planning and brand building drew her towards an MBA in marketing and entrepreneurship. Likewise, she is fascinated by the rapidly growing tech landscape and its impact on traditional businesses. Her most recent professional endeavor was as part of a design and implementation team of a corporate university for Daimler Trucks North America. When she is not supporting the local coffee community in collaboration with Rehr Consulting, she is a wife and mom.
Image and content courtesy of Shruti Chatterjee, MBA; used with permission.
‘Live Interviews of the Ambitious’
An event-based campaign that highlights and shares business strategies for community businesses and interested community members.
‘Live Interviews of the Ambitious’ is sponsored by the following…
Some have called me an expert at informational interviewing. What does that mean, exactly? I am concerned with understanding the whole person, the people behind the job, and the whole business from within.
It should come as no surprise, then, that I support the ambitions of others to meet promise and potential.
My MBA is concentrated in Strategy. I have 20 years of work experience, most of which is in the field of organization development. Conducting informational interviews, I have engaged local professionals and written research-backed articles about their ambition.
Writing is fun, and so is sharing what I learn. I’ve given talks throughout the Portland-metropolitan region about informational interviewing, and more recently about scaling-up ones activities – recognizing one’s current resources and opportunities, and then pairing them with potentially new resources and opportunities through creativity, new possibilities and strategic fit.
I am heavily involved in the community, and I love coffee and fountain pens!