Coffee Talk 3: Double Shot

The coffee community can do more together than any one coffee business can do alone.


We had such an awesome event in June, Coffee Talk 3, that we’re running it back again.

Coffee Talk 3: Double Shot!

This event is open to all staff members, too!
(more on this below)

Location

Presso Coffee Kitchen – Vancouver, WA


Topic

Empathy and Human-Centered Design:
Customer Personas & Journey Mapping

With thanks, this video is used with permission from MJV Innovation and Technology. They “promote business growth and organizational transformation” across the globe. Learn more about them at https://www.mjvinnovation.com.
With thanks, this video is used with permission from MJV Innovation and Technology. They “promote business growth and organizational transformation” across the globe. Learn more about them at https://www.mjvinnovation.com.

Overview

  1. Dissuade traditional business thinking (e.g. “I win, you lose.”; customers are aware of what they want and can tell you what that is.).
    • Hard to know what customers want; oftentimes, they don’t know.
  2. Design Thinking
    • How do coffee shops define and fulfill “better” than before.
    • Design & Empathy through personas and user experience.

Staff Members Invited!

Click image below to open pdf. | Download and share.

Special Guests

Gravitate

We are pleased to welcome Gravitate to discuss with us who is the coffee café-going customer, what is a customer persona, and why considering both is important.


Gravitate is a web design and optimization agency featuring “a team of designers, developers, marketers, and strategists…[with a] client list [that] has included a broad range of companies from start-up firms to Fortune 500 companies…The fabric of Gravitate is built on integrity, competence, and innovation.”
https://gravitatedesign.com

In Collaboration With

Image and content courtesy of Shruti Chatterjee, MBA; used with permission.

Shruti Chatterjee is a software engineer. Her passion for strategic planning and brand building drew her towards an MBA in marketing and entrepreneurship. Likewise, she is fascinated by the rapidly growing tech landscape and its impact on traditional businesses. Her most recent professional endeavor was as part of a design and implementation team of a corporate university for Daimler Trucks North America. When she is not supporting the local coffee community in collaboration with Rehr Consulting, she is a wife and mom.
Image and content courtesy of Shruti Chatterjee, MBA; used with permission.


Strategy Resources

Design Thinking

‘Live Interviews of the Ambitious’

An event-based campaign that highlights and shares business strategies for community businesses and interested community members.

‘Live Interviews of the Ambitious’ is sponsored by the following…

About Danny

An expert at informational interviewing, my name is Danny Rehr of Rehr Consulting. I am a Genuine Consultant who supports the ambitions of others to meet promise and potential. My MBA is concentrated in Strategy. I have 20 years of work experience, most of which is in the field of organization development. Additionally, I informationally interview local professionals and write research-backed articles about their ambition. Rounding out my activities, I give talks on How and Why To Conduct Informational Interviews (for job seekers, networking and professional development), contribute guest blog posts, and I volunteer in the community. I love coffee and fountain pens!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s